hoppermagic

13 Jan 2010 : Paul Merton and the giant rabbits

2010 is barely a month old and already we have our first giant rabbit story of the year. On his trek through Europe, Paul Meron meets Karl Szmolinsky, who once supplied the North Korean goverment with several giant bunnies.

The Koreans envisaged a giant rabbit in everyone's home, more specifically in a pot on their stove, a cunning method of solving the country's food shortage. The project didn't really get off the ground however, as Kim Jong-il reportedly ate all the rabbits....


27 Nov 2009 : Sugababes love Windows 7

I was initially quite cynical about this Microsoft/Sugababes tie up. For starters the design looks like they've just comped the Windows 7 loving Sugababes in at the last minute - probably when the Pussycat Dolls dropped out, and the video scenarios are really pretty cringeworthy....

But the more I thought about it, the more I realised its probably a match made in heaven. With every new Windows OS people hope its going to be as good as OS X, but it never really is. With every new Sugababes line up people hope they'll be as good as Girls Aloud but they never really are.

Sugababes love Windows 7

23 Nov 2009 : Andrew Winch website launches

Andrew Winch is one of the world's leading yacht designers and I've recently been involved in the redesign of his company's website (Andrew Winch Designs) for brand design consultants Inaria. The new site is more image led than its predecessor and is fully content managed, including the flash elements. The Project History interactive is a particular favourite as it gives a really good overview of the amazing yachts, jets and residences that he's created over the years.

andrew winch designs

05 Nov 2009 : A new look for hannahteare.com

Been busy of late refining the original site design for hannahteare.com. More and more of the new images were landscape in format, and the existing design wasn't really doing them justice. The new system shows the work off to maximum effect as well as allowing busy Art Directors to navigate through the portfolio quickly and easily. The site is also cms driven (using modx) giving the client the ability to change content. The shoot featuring the Pucci prints has to be seen to be believed.

hannah teare pucci

31 Oct 2009 : Happy Halloween!

I was quite pleased with this bit of pumpkin carving until I came across the pumpkin version of the Death Star on Fantasy pumpkins - where else! Apparently it took about 9 hours to produce, maybe i'll start carving a bit earlier next year.

pumpkin spider

31 Aug 2009 : Web navigation is about moving forward

I stumbled on this article by Gerry McGovern whilst doing some interface work, which was drowning fast under a sea of links.

"Your job is not to design for all possible directions someone might want to take. Your job is to understand the primary direction your most important customers are heading, and to remove obstacles in the way of them arriving at that destination."

Rather than overloading users with a page of links, you need to focus on the task they're trying to complete, and present them with navigation options that best enable them to do it. There's some other interesting articles and perspectives on gerrymcgovern.com too, its well worth a look.

17 Aug 2009 : Bunny chairs

Check out this interesting installation by LAVA (laboratory for visionary architecture) for the Sherman contemporary art foundation. The backlit honeycomb cells are the star of the show, but how cool are those bunny chairs! Thanks for the tip Caspar :)

bunny chairs

02 Aug 2009 : Winter in Melbourne

I'm currently enjoying myself in Melbourne, Australia as part of a 30th birthday celebration. Its quite a shock going from the UK summer (average as it is) to winter in Melbourne - which is surprisingly cold. I'm about to escape up north to Queensland for some sunshine :)

melbourne in winter

06 Jul 2009 : Faile Bunny Girl

I spotted this lovely artwork in our local pub, and after some intensive googling and two narrow ebay loses, we finally have a copy adorning the walls of Hoppermagic HQ. It is of course a print of Faile's iconic 'Bunny girl' image, and you can even find the bunny loitering around Brick Lane if you look hard enough.

faile bunny girl

28 May 2009 : An evening with Cheryl Cole

Been working very hard of late but I managed to find time for some r'n'r, in the form of Girls Aloud at Wembley Arena. The highlight of the show was when the mighty Aloud floated across the crowd on a giant walkway. You can probably make out Cheryl in the black stockings, and yes its fair to say the outfits were quite racy. There's also been a tough regime of sit-ups along the way by the looks of things. Oh and the music was quite good too. Coming next in the gig review section we'll be reviewing Jeff Wayne's War of the Worlds Live, stay tuned....

Girls Aloud

08 May 2009 : First Sharify application launches

The first Adobe AIR application built using the Sharify payment system has just been released. Called Nihongoup, the application is a fun educational tool for learning Japanese. Having no Japanese skills we don't know exactly what's going on but it looks terrific and its great to see Sharify up and running in the wild.

nihongoup

13 Apr 2009 : Social media marketing

There's an interesting debate on Matt Haughey's blog about the merits of social media marketing vs just making a product that's so brilliant that it finds its way to the top organically:

"So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need 'social media marketing' after all."

Obviously its not a black and white issue, you have to do something when you start up to get the ball rolling, and as someone points out, what do you do if your competition has a better product, surely you don't just give up....

...well if you're trying to market Microsoft's Zune maybe you should. A survey of teenagers has found 100 per cent will buy one of Apple's music players in the next year. Of those questioned only 4% had a Zune and no amount of Twittering by Microsoft will improve this.

07 Apr 2009 : Hoppermagic updates

The latest version of Hoppermagic is finally live, hooray! There's been a few graphical tweaks, but the main thing is we're now fully content managed using Expression Engine for the CMS. It was a relatively painless process, and I thought I'd share a couple of EE plugins that I've found useful:

File Extension by Mark Huot makes it easier to upload multiple images for a blog entry.

LG Social bookmarks takes the hassle out of adding bookmarks to your posts as it works out the paths you need for each service.

SS Friendly this one works in conjunction with your 404 page, it examines the final segment of the url to suggest content on your site that best matches the incorrect url.... So if you try this dodgy link for example www.hoppermagic.com/shair it will give you a sensible suggestion. It's all in the details :)

new hoppermagic

23 Mar 2009 : shAIR becomes sharify

You may have noticed the lovely logo and naming we came up with for shAIR, a system built by Luck Laboratories that allows you to make money out of your AIR applications.

Sadly Adobe informed us we were infringing on their trademark. Specifically you're not allowed the word 'air' in your business name or domain name if your product relates to Adobe AIRâ„¢ technology. We're a little bit gutted (not entirely surprised given some other similar cases) but its just the sheer pointlessness of it all that's got us down a bit. We're not pretending to be Adobe (passing-off), we make that fact clear on the website and I'd like to think our product makes AIR development more attractive if anything. But rules are rules and we whilst we'd love to argue this one out (I've watched a lot of Ally McBeal in my time) we have better things to do....

Anyway you can read our full statement here and if you want to make money out of your Air applications I suggest you give sharify a try.

Ally McBeal

19 Mar 2009 : Nano:ztag small, cute, smart

Its been a big week, Apple have announced a raft of fixes enhancements for the iphone, (copy and paste!). Google have launched street view vomit , but best of all the Nano:ztag has arrived!

For those not in the know the Nabaztag is a wi-fi enabled rabbit, Nano:ztag is his smaller RFID enabled friend. The Nabaztag brand is a great example of how tecchy things don't have to be tecchy, there's so much character, personality and fun running through everything they do.

Their Mir:ror product looks interesting too, using an RFID enabled coffee mug to sign into facebook, though I suspect (like the Nabaztag) the novelty will wear off. Our Nabaztag, whilst extremely cherished, has been inactive for a while now, though it might be time to fire him up again....

nano:ztag

06 Mar 2009 : Who's watching the Watchmen?

Even though I haven't read the graphic novel, I quite enjoyed Watchmen. It dragged a little bit in places, but the cinematography is well done, and the characters are an interesting if flawed bunch. We'll give it a rabbit rating of 7/10. What did strike a chord though is the opening sequence which is really lovely, a combination of slow motion action, 3D typography and a bit of Bob Dylan, what more could you want :)

Watchmen titles

15 Feb 2009 : Open Amsterdam

Visited Amsterdam at the weekend and came across a really cool little shop. Open is a collective of young dutch designers that sell their designs in a cute little shop just off Dam Square. They all take it in turns to man the shop so you get to chat with the people that create the work.

open amsterdam

09 Feb 2009 : shAIR

We've been hard at work on the identity and naming for shAIR. Devised by Luck laboratories, shAIR is a .swc library that can be easily incorporated into Adobe AIR projects thereby allowing developers to charge money for their applications. The admin section of the shair.it website provides a suite of tracking and management tools, giving you complete control over your shAIRware application.

shAIR

19 Jan 2009 : Wildlife Photographer of the Year

Popped down to the Natural History Museum at the weekend to check out the Wildlife Photographer of the Year exhibition. After negotiating the longest queue in the world we were finally treated to some truely amazing animal photography. There were a lot of favourites, but I really loved 'Ghost of a March hare' as it captures the character of the animal so well.

march hare

15 Dec 2008 : Updates to hannahteare.com

We've just added a selection of new images to fashion stylist Hannah Teare's website. As always there's some really lovely stuff there but we particularly like these chicks enjoying a nice cuppa down in Brighton.

hannah teare

28 Nov 2008 : Europa website launches

Hoppermagic provided the flash programming and animation for this job, with the design and illustrations created by Mosley Design. The site was programmed using the Gaia framework which took care of the repetative tasks; loaders, intros, outros, leaving more time for creative work like page animations. Even though the site is pure flash there is also an accessible version running in parallel courtesy of Gaia's SEO tools. This means the site is 100% Google friendly and i'm looking forward to seeing how it performs.

europa website

08 Nov 2008 : Memory Mayhem wins bronze!

Exciting news! Multiplayer Memory Mayhem, our entry into nonoba's multiplayer gaming competition, has scooped the third prize! The judges particularly liked the 'Excellent graphics and animations'. There were a lot of very good entries and we're well chuffed to pick up some recognition for all the hard work that we put in, can't wait to start on the next game....

Multiplayer Memory Mayhem

03 Nov 2008 : Multiplayer Memory Mayhem

Collaborating with Kelvin Luck, I've worked on the design and illustrations for Multiplayer Memory Mayhem, our entry to nonoba's 'Multiplayer API Kick Off Competition'. The game is a fast paced multiplayer version of pairs, where you compete against other players to match up as many animals as you can. It's extremely good fun and highly addictive.

Multiplayer Memory Mayhem

17 Oct 2008 : Biometrics makes the 2008 D&AD Annual

The Welcome Trust's Biometrics installation, which I worked on the concepts for, has made it into 2008's D&AD Annual, there's a nice video of Alex from Ico playing interacting with the finished exhibit here.

Biometrics

06 Oct 2008 : Hoppermagic v2 launches

Welcome to hoppermagic v2! There's a few design tweaks left to do, some css that needs tidying and an 'About' page that hasnt even been started yet, but at least now you can check out the latest work and experiments. The next stage of the redesign will be to make the site content managed (I'm going to be delving into ExpressionEngine shortly) and enabling all the bookmarking functions that today's kids seem to be into :)

hoppermagic v2