The Wellcome Collection is a new London gallery that explores what it means to be human. Ico design approached us to help find a way of exciting and intriguing visitors about biometrics, something that is frequently seen negatively in regards to ID cards and personal privacy issues.
Our idea was to turn biometric data captured from various inputs into a personalised logo that the user would want to display, keep, and compare with other people. For the pitch we measured everyone in the studios pulse, height, weight, and eyecolor and then used these values to manipulate the circles which form the logo. The finished exhibit has proved extremely popular, and has been featured in grafik magazine.