We’ve recently made a few subtle tweaks to the Tignes Spirit Rentals site to improve a couple of user interactions. Firstly we needed to find a way to encourage users to upgrade their existing package, and secondly try to upsell items like Lift Passes and Ski Lessons, which many people don’t know they can provide.
We tackled the first one by adding a prompt to the Add package screen, reminding the user that for just £X they could upgrade to better equipment… and a lot of people have done the upgrade.
For the upselling, we added these items into the booking flow, whereas previously they’d been side modules on the Webcams page (the most popular page on the site). This change has worked really well as theres been a lot more interest in them, certainly more than was expected!