The Poker Stock Market is a brand-new form of investing, allowing you to purchase ‘shares’ in a team of talented Poker professionals.
The brief was to position the site so it appealed to a more sophisticated and affluent audience, as opposed to Poker gaming sites which are typically quite loud and brash. We adopted a simple design with subtle references to poker, but also managed to inject some dynamism through the introductory video and the interactive share price graph.
The site is fully content managed and features a custom built trading system that allows the PSM team to record daily changes in share price, as well as allowing investors to buy and sell shares. The cms and trading system was built in collaboration with Kelvin Luck.